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Norman’s Hallmark continues to grow its brick-and-mortar footprint with a portfolio of 22 stores in Maryland. The strategic acquisition — which includes locations in Annapolis, Baltimore, Bethesda, Columbia, Frederick and Rockville — punctuates sustained growth for the Newtown, Pennsylvania-based greeting card and specialty gift retailer and marks the company’s largest portfolio addition in its 86-year history.

With 100 locations and a strong ecommerce presence, Norman’s Hallmark has grown from a single retail store in Trenton, New Jersey, to a leading force in the social expression industry. An independent owner of Gold Crown Hallmark stores, the chain’s success is grounded in its ability to evolve with consumers’ shopping habits and create a distinctive customer experience centered around well-known, trusted brands.

The milestone acquisition for employee-owned Norman’s Hallmark includes stores formerly owned by another Hallmark Gold Crown retailer. Expanding the Norman’s brand in Maryland – where the company already has an established footprint – aligns with the company’s ongoing tactical growth in select target markets, according to Howard Henschel, Norman’s president and chief executive officer.

“Every Norman’s Hallmark store is an engaging, one-stop destination where shoppers will find quality brands, and the perfect cards and gifts for any milestone or occasion,” Henschel said. “At our latest store additions, customers will see the same friendly faces providing the same great service they have come to expect. We are excited to expand Norman’s presence in Maryland and continue our legacy of bringing Hallmark Gold Crown stores to consumers and communities.”

Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Warmies, Vera Bradley, Yankee Candle, Life is Good, Scout Bags, Willow Tree, Tervis, Wockenfuss Homemade Candies, Stonewall Kitchen and BOGG Bags, amongst many others.