News

Reps Are Local Too, the grassroots movement celebrating the essential role of independent sales representatives, announced a new collaboration with the International Home Furnishings Representatives Association (IHFRA). Through this partnership, IHFRA has officially opened its membership to gift industry sales reps, offering an exclusive membership rate along with access to health insurance options and a suite of professional resources.

“As the lines between categories continue to blur, one thing remains clear — sales reps are the backbone of our industry,” said Steve Allegrezza, executive director of IHFRA. “This initiative underscores our commitment to supporting sales representatives across industries with tangible benefits that improve their professional and personal well-being. We are excited to welcome gift reps into our membership and provide them with the same tools and resources that have long supported the home furnishings community.”

Wendy Buzzard, Chairwoman of the IHFRA Board, said, “This partnership is about more than growing membership — it’s about building bridges across industries and strengthening the collective voice of sales professionals. Together, we’re ensuring that reps everywhere have the support, advocacy, and community they need to thrive.”

Cynthia Heathcoe, president of IHFRA, added, “Reps aren’t just part of the industry — they’re at the heart of it. Expanding IHFRA’s reach to include gift reps isn’t only about growing membership; it’s about bringing together ideas, innovation, and representation from across every category. The future of our industry depends on our ability to evolve, and IHFRA is proud to help lead that progress.”

For Reps Are Local Too, the partnership marks a significant milestone.

“Our mission has always been about uniting reps and making sure their contributions are recognized and valued,” said Kelly Bristol, co-founder of Reps Are Local Too. “The ability for reps to access health insurance through IHFRA membership is a meaningful step forward in building support for our community.”

Angela Schmook, co-founder of Reps Are Local Too, added, “From the beginning, reps and agencies across the country have rallied behind this movement. Partnering with IHFRA to deliver real benefits reflects the collective power of our industry when we work together.”

The exclusive IHFRA membership rate for gift reps is available immediately. For more information, visit repsarelocaltoo.com/resource.