Our eighth annual abecedary takes you back to trends school
It’s easy to get overwhelmed in today’s market. There’s so much great product out there — which means long gone are the days where one could walk a trade show and easily ascertain that one must-stock product category, color or design trend.
But that’s not necessarily all bad — while the market is certainly fragmented, there is something within for everyone. And if there is one underlying current driving everything, it’s that the consumer want to be dazzled and inspired with artisanal, clever touches.
Whether it the fresh thrill of copper foil, well-thought-out details such as an unexpected die-cut — or even the means to channel one’s inner child — great stationery and gifts have a seemingly effortless ability to deliver just what we’re looking for, often before we know we’re seeking it.
However, honing in on our cultural mood and desires only looks simple. Keep reading to get a handle on noteworthy design trends sure to catch the eye and capture sales this fourth quarter!
Behind every stationery and gift success, there's a well-crafted story
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