Features Industry Profiles

January 15, 2020 •
10 Designers to Watch in 2020: Michele Frusciano

Michele Frusciano from Pictura




Michele Frusciano from Pictura

Aesthetic of the Line?

Pictura offers a constantly evolving mix of contemporary styles paired with more classic designs. Our goal is to create a well-rounded collection to satisfy a broad range of customers. In my Two Twenty Two collection, ornate detailed images in rich colors give each card the feel of a true work of art. I put a lot of love into painting every design and hope that it shows in the final product.

Pictura Logo

Current Bestseller?

Happy Bday Balloons. This was one of the line’s first designs, and it’s a best-seller year after year.

Happy Bday with Balloons Card from Pictura

Personal Favorite?

Hummingbird. I had a lot of fun painting this little guy and am really pleased with the way all of the details came together. I don’t think photos do this one justice!

Hummingbird Card from Pictura

Surprise Hit?

Happiness Blossoms Tree.

Happiness Blossoms Card from Pictura

Iconic Selection?

Birthday Wishes. This is a classic design that showcases what this line is all about … ornate artwork enhanced with hand-drawn foil details and embossing, printed on top quality paper stock and paired with an easy-to-give message.

Birthday Wishes Card from Pictura

Favorite Color?

Anyone that knows me knows I’m obsessed with green. I’ve been especially into all the luxurious emerald greens popping up everywhere as of late.

Current Design Obsession?

I’m really loving the tie-dye reboot that’s been happening!

Favorite Flower?

Pizza. That’s a flower, right?

Favorite Indulgence?

One of those just-baked donuts that you get at the local farm where it has juuust the right amount of crisp on the outside but the middle is still warm and doughy. Mmmmm!

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