Features Industry Profiles

MICHELE FRUSCIANO

Pictura

www.picturausa.com

Aesthetic of the Line?

Pictura offers a constantly evolving mix of contemporary styles paired with more classic designs. Our goal is to create a well-rounded collection to satisfy a broad range of customers. In my Two Twenty Two collection, ornate detailed images in rich colors give each card the feel of a true work of art. I put a lot of love into painting every design and hope that it shows in the final product.

Current Bestseller?

Happy Bday Balloons. This was one of the line’s first designs, and it’s a best-seller year after year.

Personal Favorite?

Hummingbird. I had a lot of fun painting this little guy and am really pleased with the way all of the details came together. I don’t think photos do this one justice!

Surprise Hit?

Happiness Blossoms Tree.

Iconic Selection?

Birthday Wishes. This is a classic design that showcases what this line is all about … ornate artwork enhanced with hand-drawn foil details and embossing, printed on top quality paper stock and paired with an easy-to-give message.

Favorite Color?

Anyone that knows me knows I’m obsessed with green. I’ve been especially into all the luxurious emerald greens popping up everywhere as of late.

Current Design Obsession?

I’m really loving the tie-dye reboot that’s been happening!

Favorite Flower?

Pizza. That’s a flower, right?

Favorite Indulgence?

One of those just-baked donuts that you get at the local farm where it has juuust the right amount of crisp on the outside but the middle is still warm and doughy. Mmmmm!