Keeneland Association

Director of Retail

Cassin has had the opportunity to work with and learn from some of the leading sports merchandising and licensing professionals throughout my career. Those experiences and mentorships gave him the opportunity to take a chance in Thoroughbred Racing three years ago. Cassin and his team are proud to have transformed The Keeneland shop into a highly curated, omni-channel experience that has quickly become a model for other racing facilities around the country.