Merlin Entertainments Group

U.S. Buyer

Bell plays an integral part in strategic sourcing and retail buying; supply chain management; retail merchandising and replenishment; and logistics management for Merlin’s 26 North American attractions. These include four brands: Madame Tussauds wax attractions, SEA LIFE Center aquariums, LEGOLAND Discovery Centers and the San Francisco Dungeons.

She has supported the opening of 16 different attractions and has introduced a new Vendor Code of Conduct that reviews manufacture standards, safety and plastic reduction.