October 1, 2020
Votivo partners with Pura to combine fragrance with smart diffuser technology

Votivo, a curated fragrance collection manufactured and distributed in Spartanburg, South Carolina, announced its partnership today with Pura, an innovative smart home fragrance company that specializes in smart diffuser technology. The Pura Smart Home Fragrance Diffuser allows users to create a customizable scent experience with Votivo’s top-selling fragrances, Red Currant and Icy Blue Pine, from the convenience of a smartphone.

The customizable home fragrance diffusion device is controlled via Bluetooth using the Pura smartphone app (available for download from the App Store) to diffuse home fragrance, adjust scent intensity, swap between two different fragrances, designate a nightlight color, and create a personalized fragrance schedule for the home. The Pura x Votivo Smart Home Fragrance Diffuser will be offered starting Sep. 29, 2020 at,, and Votivo independent retail stores across the country.

“We are thrilled to offer customers a smart new way to experience two of Votivo’s most iconic fragrances, Red Currant and Icy Blue Pine,” said Bob Caldwell Jr., president of Votivo. “With the continuous rise of technology and ease-of-use apps that control even the simplest tasks in our daily lives, why not use this same concept to control how we fragrance our homes? I’m eager to watch consumers adopt this new diffusing device and begin delivering fragrance throughout their home with a simple tap of their smartphone.”

Pura x Votivo Diffuser launches in a boxed set with two fragrance vials featuring Votivo’s most sought after fragrances, Red Currant and Icy Blue Pine, for $85 (MSRP). Each fragrance vial insert lasts approximately 350 hours (depending on
individual use and space) and diffuses fragrance in spaces ranging from 600 to 1,000 square feet in size. Fragrance vials are available to purchase separately for $18 (MSRP) each.

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345


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