2022 Greeting Card & Stationery Survey Results
Last Spring, Stationery Trends was honored to partner with the Greeting Card Association (GCA) to be named the official publication of *Noted: The Greeting Card Expo. That event will again come to vibrant life April 27 and 28, 2023, co-located with SF NOW in the picturesque Fort Mason Center for Arts & Culture in San Francisco. During the winter shows, there will also be *Noted pop-ups at Atlanta Market, Las Vegas Market and NY NOW so attendees around the nation can experience the distinctive community vibe, to say nothing of incredible, indie up-and-coming stationery ranges.
As part of Stationery Trends’ partnership with the GCA, the magazine conducted an industry survey. The results speak to the stationery category’s inherent strength, no matter the state of the world.
And there were a few surprises — according to 47% of respondents, Gen Xers, not Baby Boomers or Millennials, comprise their top customer demographic.