ASD Market Week, one of the country’s largest wholesale merchandise trade show and retail education conference, has been named a top-3 finalist in the sixth annual Trade Show News Network (TSNN) ‘Best of Show’ awards, an industry distinction recognizing innovation, exemplary customer service and an ability to overcome challenges. TSNN chose ASD Market Week, part of Emerald Expositions, as a finalist because of the show’s cutting-edge digital marketing tactics, attendee education, and ability to grow even after 50 years as one of the country’s most prominent shows.
“As with any trade show in today’s technologically driven age, attendees and exhibitors have more ways to use the internet to find what they need,” TSNN explained on its website. “In order to maintain and grow their market share, this innovative show developed new exhibitor and attendee acquisition tactics.”
TSNN, the world’s leading news and online resource for the trade show, exhibition and event industry, also praised ASD’s attendee marketing:
“They have always been an ‘exhibitor-first show,’ but this time they decided to focus on both audiences because they knew their exhibitors wanted a new and more diverse buyer base to pull from – nice customer focus!”
New educational services at the last ASD Market Week show in August included speakers from Yelp and Amazon, as well as a full smoke and vape industry panel.
“We are totally focused on providing best-in-class product and retail education both online and offline so our attendees and vendors can get the most out of our show in the shortest amount of time,” said Camille Candella, ASD’s VP of Marketing. “It’s this combination of advanced technology and a personal touch that the industry is really responding to. In the process, our attendees develop the kinds of long-lasting business relationships that are key to being successful at both brick-and-mortar retail and e-commerce selling.”
The ‘Best in Show’ winner will be announced on October 29
at the 2016 TSNN Awards: Celebrating Trade Show Excellence, held from October 28-30
in Atlantic City, New Jersey. Voting, determined exclusively through an online vote
, which is open to the public, ends on Friday, September 16