News

Paperworld China is gearing up for its 2024 edition, scheduled to take place from Nov. 15 – 17 at Shanghai World Expo Exhibition & Convention Center. The upcoming fair will feature over 300 exhibitors and brands unveiling their latest products. The show floor will spotlight industry developments including design breakthroughs, sustainable solutions, and novel materials across personalised, cultural and trendy stationery, paper goods, and art supplies.

The fair will host an impressive line-up of leading companies. Domestic exhibitors include Aton, Brandland, Chinjoo, CJP, Conda, Dianshi, Guangbo, iiGen, KW-trio, Magi-Wap, Marie’s, M&G, Snowhite, Superior, Uhoo, VIKKO, and Wingart. Prominent international brands from Canada (paperblanks), Korea (BONITO, Suatelier), the UK (IF), and Israel (ZIPIT), are among the overseas exhibitors who will participate.

Last year’s show placed a strong emphasis on connecting with end-users through hands-on demonstrations, workshops, and social media-driven activities.

Mindful of last year’s successful user-focused approach, specifically in the B2C sector, Judy Cheung, deputy general manager of Messe Frankfurt (HK) Ltd, said: “We are thrilled to build on that momentum in this year’s Paperworld China. The show will feature an even broader array of cutting-edge products, from innovative stationery to personalized trendy goods, catering to the evolving consumer demands. With a specialized fringe program that highlights product design, sustainability, and the emerging trends, business professionals are sure to discover new opportunities for growth. Notably, we will again prioritize creating more meaningful connections between exhibitors and their target audience.”

The 2024 edition aims to deliver an enhanced level of interactivity and engagement, through onsite demonstration, workshops, product launch forum and seminars on trending topics, helping exhibitors gain access to a wider consumer base and unlock fresh avenues for advancement across the stationery, hobby, arts, crafts, and trendy markets.

With printing supplies enticing the largest share, the global stationery products market is projected to reach USD 34.7 billion by 2030, driven in large part by China’s predicted 7.4% CAGR during this period. The burgeoning domestic demand makes Paperworld China a well-timed opportunity for exhibitors to capitalise and expand their market share within the sector.

Attendees can gain a holistic understanding of the evolving stationery and trendy products landscape through Paperworld China’s comprehensive fringe programme.

This year’s edition will feature the following specialized forums: the Office Supplies Forum displaying trendy supplies in the workplace; a New Product Launch for exhibitors to unveil their latest items; an Art Supplies Forum highlighting emerging artistic tools and techniques; and the Standardization Announcement covering industry standards and regulations.