January 21, 2014
Signature Mix Marketplace Announces 2014 Show Buyer Education Series

A line-up of first-rate buyer-education sessions will be offered at the 2014 signature mix marketplace, which includes the National Stationery Show, Gift>it. distinctive gifts. fabulous finds. and Creative & Lifestyle Arts, taking place May 18-21 at the Jacob K. Javits Convention Center in New York City.  
Sessions will be led by notable experts and include topics such as color, product and consumer trends, marketing to women, social media integration and experiential retailing. In addition, the program will include a highly acclaimed trend program presented by an Etsy merchandising executive.  
“Just as the exceptional vendor mix is unique to this spring market, so too are the original seminar offerings, not duplicated across other shows,” said Patti Stracher, signature mix marketplace show director. “The content will deeply enrich the attendees’ knowledge base, as well as add tremendous value to what they get out of attending the marketplace.”
Seminar tickets are available through signature mix attendee registration,, for $20. For those who have already registered to attend, sessions may be added through the Registration Resource Center.
The signature mix marketplace will attract a combined, qualified audience of 16,000 senior executives and category buyers from retail giants and specialty chains worldwide, international distributors and owners of independent retail shops. 
The marketplace will run Sunday, May 18, through Wednesday, May 21, at New York City’s Jacob K. Javits Convention Center and will feature some 900 exhibiting companies and more than 10,000 product lines. New show hours are Sunday through Tuesday 10 a.m. to 6 p.m. and Wednesday 10 a.m. to 1 p.m.
Additional information is available online at

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