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Santoro marks 30 years of its beloved Swing Cards. These masterpieces of paper engineering have been dazzling fans since day one, and there’s no sign of stopping.

In a world of throwaway greetings, Swing Cards have remained the ultimate keepsake, treasured by recipients long after they’ve been opened. The fact that no other brand has managed to match the same level of intricate design, engineering precision, and long-lasting appeal is a true testament to Santoro’s reputation as the original 3D Pop Up innovators.

Even more remarkable is that once Swing Cards hit retail shelves, they’re there to stay. With timeless appeal, they’ve been a customer favorite for generations – a reflection of the passion, care and craft that goes into every single card.

“Swing Cards were born out of a lifelong obsession with paper engineering – the challenge of creating something intricate yet playful, a card that could move and come to life in your hands. From the very beginning, it was about more than just a greeting; it was about crafting a moment of wonder. To see these designs still capturing hearts 30 years later fills me with immense pride, and I’m thrilled that Swing Cards continue to bring joy and magic into people’s lives,” said Lucio Santoro, CEO and creator of Swing Cards.

To mark its 30-year anniversary, Santoro is announced the release of a special collection of nine brand-new Swing Cards, each one celebrating a milestone birthday. With every card, you get more than just a message – you get a piece of art that pops up, swings, and dances before your eyes.