September 12, 2014
Paperworld: Finding New Directions and Boosting Sales

Paperworld, which will take place in Frankfurt, Germany Jan. 31 – Feb. 3, will present visitors and exhibitors with the trends for the coming season at an ideal time — the start of the new 2015 business year.

Show officials said 80 percent of the trade visitors confirm that they find trendsetting ideas there, and that Paperworld provides an important stimulus and source of inspiration for the industry and its product development. It offers ideas for trend-aware shop window and store design and makes it the first place to go for trend-conscious trade show visitors to get a comprehensive overview of the new products and trends for the coming season

“We need to find new directions,” said Claudia Herke, a designer at Stilburo bora.herke.palmisano. “It’s the search for change that drives us forward.”

The show is expecting more than 1,700 exhibitors and 42,000 visitors from around the world.
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