News

June 12, 2024
Papersalt, Broken Top Brands launch candle collection

With summer shows around the corner, Papersalt will debut the latest addition to its growing brand of gifts, books and stationery items — a clean, cocktail-scented candle collection, inspired by their retro Pop Life! line.

Photo courtesy of Papersalt.
Photo courtesy of Papersalt.

Papersalt has joined forces with Broken Top Brands for a collaboration that aims to blend both scent and style. Papersalt, known for their vibrant pop culture designs on fun “beverage-inspired” cocktailware, cards, and giftables, brings their playful creativity and industry knowledge to the table. Meanwhile, Broken Top contributes their expertise in pure soy, skin-safe fragrances, renowned for their throw and quality, according to the company. This partnership introduces a candle line designed to stand out in the gift world.

After rebranding in 2020, Papersalt focused on expanding their offerings and line selection. After the launch of their sister line, Salty, earlier this year, talks continued on where to grow.

“Salty allowed us to get a foot in the door with retailers [of all sizes] we hadn’t before, including Urban Outfitters”, said Annie McCall of Papersalt. “As we grow, our focus remains the same: making unique and trendy giftables that stand out. But we want to continue opening those new doors, and that’s how conversations with Broken Top began.”

The line will be available at the summer markets, with exclusive promos available for pre-booked appointments in the Papersalt showroom at AmericasMart Atlanta.

“We chose to partner with Papersalt because they embody a vibrant, fun, and timeless mix of creativity in the gift world,” said Affton Coffelt of Broken Top. “The admiration for the people at Papersalt inspired this collaboration, along with a desire to infuse the quirky and fun-loving vibe that can sometimes be challenging for us to convey. While black and white is timeless, color and sass bring class – and together, we set out to create something truly special.”

 




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