News

December 5, 2019
Pantone reveals Color of the Year 2020: Classic Blue

Tapping into sight, sound, smell, taste, and texture, Pantone makes Classic Blue the first multi-sensory Color of the Year in the company’s history.

Pantone Color of Year Classic Blue 2020

Pantone, provider of professional color language standards and digital solutions, announced PANTONE 19-4052, Classic Blue, as the Pantone Color of the Year for 2020; a timeless and enduring hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.

“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Imbued with a deep resonance, PANTONE 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

Peace and Tranquility

Imprinted in our psyches as a restful color, PANTONE 19-4052, Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser-like clarity, PANTONE 19-4052, Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.

Pantone Color of the Year Classic Blue on textiles
Classic Blue shown here on textiles. Photo courtesy of Pantone.

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052, Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.

“The Pantone Color of the Year highlights the relationship between trends in color and what is taking place in our global culture at a moment in time, a color that reflects what individuals feel they need that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions, designers and brands should feel inspired to use color to engage and connect. The Pantone Color of the Year selection provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”

Pantone Color of the Year Classic Blue on print materials
Pantone Color of the Year Classic Blue on print materials. Photo courtesy of Pantone.

Multi-sensory Experience

To fully bring to life the true meaning of PANTONE 19-4052 Classic Blue, Pantone has translated PANTONE 19-4052 Classic Blue into a multi-sensory experience. By extending the sensory reach of PANTONE 19-4052 Classic Blue, Pantone is hoping to reach a greater diversity of people to provide everyone with an opportunity to engage with the Color of the Year 2020 in their own unique way.

“As we all head into a new era, we wanted to challenge ourselves to find inspiration from new sources that not only evolve our Color of the Year platform, but also help our global audiences achieve richer and more rewarding color experiences,” added Pressman. “This desire, combined with the emotional properties of PANTONE 19-4052 Classic Blue, motivated us to expand beyond the visual, to bring the 2020 Pantone Color of the Year to life through a multi-sensory experience.”

This year, to bring the color of Classic Blue to life, Pantone partnered with Firmenich, AudioUX, LANDR, and The Inside to provide a multi-sensory experience that immerses you in the feelings the Color of the Year offers. Multi-sensory elements include:

The sight of the Color of the Year 2020 Pantone 19-4502 Classic Blue

Imprinted in our psyches as a restful color, Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. A reflective blue tone, Classic Blue fosters resilience.

The sound of the Color of the Year 2020, in partnership with Audio UX

The sound of Classic Blue, Vivid Nostalgia, is nostalgic and takes us to a place that is comforting and familiar.

The texture of the Color of the Year 2020, in partnership with The Inside

The feel of the color fabric translates into a soft, velvety texture, further emphasizing the calming quality of the color, while eliciting feelings of empowerment to expand the mind and build foundation for the future.

The taste and scent of the Color of the Year 2020, in partnership with Firmenich

The taste of the color is described as gentle and elegant, and explores the idea of maturing through ripening.

The scent of the Color of the Year 2020, also in partnership with Firmenich

The scent of the color elicits contemplation and a feeling of optimism for the future, with notes of blue water and sea salt lifted by airy sky.

Image gallery from the multi-sensory launch moment.

Photos by Stephen Baker / Huge




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