March 31, 2021
NY NOW launches integrated in-person and digital offering
NY NOW, a wholesale market for retailers and specialty buyers seeking diversity and discovery, announced the launch of an integrated in-person and digital offering for its community, debuting at the NY NOW Summer Market, Aug. 8-11, 2021, at the Javits Center, New York City.
After a successful Winter Digital Market Week and a busy two-day March Get Together on the Digital Market, NY NOW will launch the gift and home industry’s first seamless digital and in-person experience.
Brands + Makers participating in the NY NOW in-person market will receive a six-month subscription to the NY NOW Digital Market free of charge. This fully connected and unique experience gives brands the opportunity to tell their story to buyers pre-show, meet them in-person, showcase their products and take orders onsite and then follow-up post-market for more connections. Buyers will be able to research and plan ahead of the show, get to know brands and write orders onsite and then close the loop post-show.
“This Summer we are not only excited to come back in-person but to launch a truly integrated digital and in-person market, a first for the gift and home industry. We have established our Digital Market as a vital 365 resource for buyers and are now excited to connect it to our in-person event. Our dedicated and qualified community of wholesale buyers will be able to walk the aisles of our refreshed market layout at the Javits and connect with the same set of brands before and after the show,” said Tim Hart, senior vice president for NY NOW.
The NY NOW Digital Market will remain open as an always-on interactive platform and lead generation tool for buyers and brands to connect and do business. For more information, visit www.nynowdigitalmarket.com.