November 14, 2019
NY NOW embraces the retail renaissance

NY NOW, a market for home, gift, handmade and lifestyle, takes the next step in its Retail Renaissance movement and transforms the winter 2020 Market into an immersive, experiential environment focused on fueling discovery, igniting the imagination and embracing the retailer journey. NY NOW makes its 2020 debut this February and will present the industry with the first-looks of winter 2020 trends and styles. The show takes place Feb. 1-5, 2020, at the Jacob K Javits Center in New York.

“In 2020 we are embracing the retail renaissance, this sweeping change that is transforming the retail environment,” said Kevin O’Keefe, executive vice president for Emerald Expositions. “Through Transcend we brought retailers beautiful on-floor examples of inspirational presentations created by the nation’s top designers. We introduced Transcend Talks where retailers could learn how to create the best in store discovery experiences for their buyers, how to leverage on-line and social media, and build customer loyalty.”

>>ALSO SEE: Stationery Trends’ Trade Show Calendar.

“NY NOW is excited to continue this journey with our retailers,” continued O’Keefe. “We are refining the discovery and educational experience with Transcend and introducing new exhibition features that will showcase new, unique and innovative products to our retailers, which in turn will deliver a rewarding discovery experience to their customers.”

NY NOW’s winter edition showcases retailers, designers and influencers, over 2,300 of the latest and most curated portfolio of home, gift, handmade and lifestyle brands in twelve distinctive product categories. It celebrates innovation in Accent on Design and the impressive depth of handmade designs from Designer Maker to fair trade and sustainable crafters in Artisan Resource. Additionally, the show offers an expansion of the Wellness section and debuts the newly curated section, Luxury Lifestyle.

NY NOW is a lifestyle destination for retailers, exhibitors and editors to discover what the next trends and “industry moment” will be while sourcing the market. NY NOW also invites retailers to experience and discover the enhanced offerings at the co-located National Stationery Show (NSS) and SURTEX show.

Expanded educational programming and workshops are offered this season, as NY NOW is embracing industry visionaries by harnessing their expertise to expand the content and educational programming that evokes inspiration and creates opportunity for retailers and exhibitors to connect, discover and grow their businesses without leaving the show floor. A full schedule of events and programming will be announced in the coming weeks.

The upcoming winter 2020 dates will be staggered as follows: Handmade: Saturday, Feb. 1-4; Home and Lifestyle: Sunday, Feb. 2-5; NSS and SURTEX Show: Sunday, Feb. 2-5.

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