News

Stationery Trends editor in chief Sarah Schwartz recently returned from the Winter Atlanta Market and shared her general impressions as well as a few of her favorite finds in the gift and stationery categories.

“Some things never change — Atlanta will always feel like the best way to start my year on track with my finger on the pulse of what is happening and coming down the pike,” she said. “As the consumer becomes more intentional, there is new cultural value placed on simplicity, slow living and nourishing family and friend connections. In such a niche-y market, the face of the artist has never been more important. Stationery brands are definitely embracing their personal ideals as they help their audiences better connect with themselves and those around them,” she continued.

“In the baby market, pink and blue endures, but as more parents adapt their perspective on gender, we are seeing even more “gender neutral” colors: greens, yellows, even metallics. Scout’s new baby offerings include a black pattern with white stripes for a more urban audience,” Schwartz said.

“There is still a big mystical element running through offerings: Tarot, crystals, zodiac and so on were quite prevalent,” Schwartz said.

See more trending products in the winter issue of Stationery Trends.