News

Stationery Trends editor-in-chief, Sarah Schwartz, has compiled her annual design outlook in the Fall 2022 issue, available now. Her key finding: It’s all about experience and mood.

“Trendwatching has dramatically changed over the past few years,” Schwartz says. “Whereas I used to walk a market and after a while, easily be able to isolate an emerging color story, or product category, the terrain has greatly shifted.”

The American mindset has changed too. According to the Bazaarvoice 2022 Shopper Preference Report, 98% of consumers said there are certain cases where they would buy something based on experience vs. price, even with rising inflation. “And 93 percent say a positive shopping experience is important to them,” the report noted. “Shoppers want to feel like they’re part of something, and creating a great experience helps drive affinity and loyalty to your brand.”

“In the case of stationery, that experience often boils down to feeling seen, and bringing these positive qualities to our relationships and loved ones,” Schwartz explains. For more on how she breaks it down, see the complete article here.