News

Tickled Pink, part of the Design Imports family, announced that it will be changing its name to Hadley Wren. The name and visual identity of the brand will change reflecting a dedication to consumer trends and retailer success. Coinciding with the rebrand, will be a launch of a new website with enhanced lifestyle messaging and imagery. The rebrand solidifies the company’s commitment as an industry leader offering the best in accessory and one-of-a-kind fashion items.

“We wanted to evolve and align our brand name with an identity that speaks better to our customers and their unique traits,” said Amy Johnson, vice president of sales and marketing. “Our rebrand is not just about a name and logo change—we’re taking this opportunity to evolve and improve our sales approach. We want to continually strive to be better at what we do and bring the very best to our customers.”

The Hadley Wren name and logo embodies a confident, creative, and adventurous person. The new typeface and warm colors reflect the brands strength and tone. “It was time to uplift, streamline, and simplify the brand identity,” said Kristin McDaniel, vice president of design and product development who led the branding evolution.

“As time goes on, product lines evolve, and styles change. The new brand is not only current and on-trend, but it also complements the other brands in our family,” added Johnson. “Our continual focus has always been to be a trusted partner for our customers—to make sure they succeed and grow their business.”

Hadley Wren is a wholesale fashion accessory line with items selected to inspire and elevate an individual’s unique style. To explore the new wholesale website visit www.hadleywrenwholesale.com