News

Marketing veteran Theresa O’Dea has joined Dallas Market Center as vice president of business development and design.

In her new role, O’Dea is responsible for buyer delivery and the buyer growth strategy for design, which includes residential and commercial interior design. Dallas Market Center serves as an open-daily residential design center and the largest lighting marketplace in North America.

O’Dea brings more than two decades of marketing experience to the position. Most recently, she was owner of a marketing and communications agency supporting a variety of clients in design, transportation, tech and B2B. She reports to Dallas Market Center COO Karen Ryder.

“Theresa’s knowledge of marketing and passion for design are a winning combination,” Ryder said. “Our open-daily design business is unmatched among market centers, and we are confident she will identify new opportunities and capitalize upon our trajectory.”

O’Dea joins Dallas Market Center during growth in new buyers visiting the open-daily marketplace and new brands taking space in its collection of buildings, according to the company.

“I’m eager to build upon the momentum at DMC and create new opportunities for brands and buyers to connect and thrive,” O’Dea said. “That begins with listening to the customer then collaborating with the community to support their objectives and drive traffic into our marketplace throughout the year.”