November 28, 2023
Boston International, Mangiacotti establish collaboration

Boston International, distributors of IHR napkins and a seasonal home décor line, launched their new lifestyle branding and a creative collaboration with Mangiacotti, a naturally plant-based home fragrance and personal care company.

With this collaboration, the companies will provide creative cross-merchandising solutions including paper products, home décor and now, personal care/home fragrances for both independent and retail store chains.

The partnership will include a launch of new contemporary logo and tagline “where the world’s artists call home”; new, cohesive lifestyle collections; and naturally plant-based giftable home/personals care fragrance with coordinating home décor and paper products, including but not limited to: kitchen cleaning, soy candles, room spray and hand wash.

“As a customer-first business, we constantly access the needs of our ever-evolving industry,” said Pam Metz, president and owner of Boston International. “Creating merchandising solutions for our customers with coordinating paper products, home décor and home fragrance/personal care is where can help our retailers succeed. Our new contemporary branding communicates our ‘trend-forward’ thinking, as we too evolve as brand. Excitement for the future with respect for our past is our brand strategy.”

Stationery Trends Winter 2024
Get one year of Stationery Trends in both print and digital editions for only $15.

Interested in reading the print issue of Stationery Trends?

Subscribe Today »