November 19, 2022
An eclectic brand expands its mission as it enlarges its vision

With time, certain truths reveal themselves. That was certainly the experience of Josh Nusbaum, who in 2011 launched Waterknot with a century-old letterpress and the tagline, “Design a better world.” “From Day One we’ve been committed to creating small works of art that empower people to connect in meaningful ways while printing on 100% recycled paper and donating one percent of our sales to nonprofits,” he recalled.


The Waterknot vibe evolved over time, as well. “Originally, the line was established around a handful of themes near and dear to my heart — love, music, food and drink, gardening and outdoor adventure,” Nusbaum described. “We had especially good success with some of our first outdoor designs (so) we pretty quickly narrowed the focus to embrace outdoor adventure, exclusively.”

Read Sarah Schwartz’s complete interview with this eclectic brand here.

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