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The founders of 2021Co. announced that their collaboration with Jennifer Love Hewitt under her Holiday Junkie brand has received a Louie Award for Best Mother’s Day card.

The Louie Awards, presented annually by the Greeting Card Association, shine a spotlight on the most creative, innovative, and beautifully crafted greeting cards in the industry. For nearly 40 years, the Louies have honored designs that capture emotion, celebrate milestones, and inspire connections around the world. “This win shows how celebrity-led collaborations, when done with authenticity and craft, can inspire new audiences and energize the greeting card category,” said Andy Meehan, president of Greeting Card Association.

The winning design, “Maker of Magic,” is part of the 2021Co. x Holiday Junkie collection and was created in partnership with Hewitt, who wrote the copy for the card. The award-winner was praised by the judges for its heartfelt message, playful aesthetic, and originality, while beaming with authenticity.

“When I was a little girl, I spent all my spare money on cards and dreamt of someday working for a place like Hallmark, writing cards for people, and I am both incredibly excited and honored to win a Louie Award!” Hewitt said.

This card exemplifies the synergy between 2021Co. and Holiday Junkie, a collaboration celebrated for its unique blend of humor, design excellence, and emotional resonance. Launched within the co-branded stationery line, this partnership offers a wide range of stationery for holidays and everyday moments, bringing together Hewitt’s creative spirit and 2021Co.’s craft.

“We are incredibly proud of this recognition,” said Nicole Couto and Emily King, founders of 2021Co. “Working with Jennifer has been a thrill — her imaginative voice meshes seamlessly with our design process to create styles that push us in creative ways we wouldn’t otherwise.”

Carlos Llanso, executive director of the Greeting Card Association, said, “Jennifer’s Maker of Magic card is especially meaningful. In my 25 years in this industry, I’ve seen countless moms — like Emily, Nicole, and Jennifer — join the industry to share their creativity, heart, and unique voice. In our industry, we call our publishers ‘makers,’ so this card truly comes full circle: celebrating both the magic of motherhood and the magic of making.”

Highlights of the collaboration:

• Jennifer Love Hewitt not only lends her celebrity influence but also crafts the message and collaborates on the overall design concept to create on-trend, witty, and original cards and other stationery products.
• The “Maker of Magic Mother’s Day” card features iridescent foil details and hand-painted art, printed on premium 120# uncoated cover stock, reflecting the commitment to quality and emotional storytelling that defines the brand collaboration.
• This Louie Award underscores the success of the creative alignment between her Holiday Junkie brand and 2021Co.