Trends

Design from A to Z

Having observed design trends in gifts and stationery for nearly two decades, I can definitely state that there is no logic behind them. They may take... READ MORE »

Seasonal Sketchbook: What’s Now?

In our domain, the big question is not so much, “What’s new?” as “What’s now?” Three of our favorite industry insiders shared a hint of th... READ MORE »

Greeting Card Compendium

[caption id="attachment_9377" align="aligncenter" width="600"] Greeting Card Association Old Tom Foolery Display[/caption] In this industry, the ce... READ MORE »

The Color Wheel: Serenity & Rose Quartz

  2016 brings with it a U.S. presidential election, the Summer Olympics in Rio de Janiero and not just one Pantone Color of the Year, but two.... READ MORE »

The Well-Dressed Desk

A range of polished, professional accessories create workspaces with personality [caption id="attachment_8951" align="alignnone" width="600"] What... READ MORE »

In Bloom

Welcome 2016! Retail forecasts for the year are cautiously optimistic. Kiplinger’s Economic Outlook predicts that retail sales will be up 4.7 percen... READ MORE »

A Tone for the Times

This versatile purple is by turns passionate, complex and spiritual Once the favorite color of royalty, Deep Plum again resonates in 2016 for sever... READ MORE »

Snark is the New Black at NSS 2015

Greetings from The National Stationery Show! If I had a quarter for every swear word at this show, I'd be rich! Just kidding, no really, everyone is k... READ MORE »

The Personal Perspective

Individuality is key — but is shaped by today’s design trends When it comes to today’s consumer climate, no one wants to be thought of as part ... READ MORE »

10 Designers to Watch in 2015

Check out these stars on the rise, plus established players who continually surprise Gia Graham | Betsywhite Stationery, www.betsywhite.com Clea... READ MORE »

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