Features
Cultivating Success
Fresh picks that will enthrall customers! For many of us, cultivating success just means getting to continue to do what we do. Keep your customers in... READ MORE »
Winter Show Finds
Stuck on You As affordable as they are accessible, stickers were already poised to slay the stationery market pre-pandemic. In the ensuing months, th... READ MORE »
Mind Over Matter
While most stationery and gifts serve some sort of tangible function, they are splurges at heart. One of the many lingering coronavirus effects on the... READ MORE »
Celebrating the Season
What's in the Cards? We applaud Dads and Grads this time of year — but any day can become a card-sending occasion. Just Because Cards [caption ... READ MORE »
Winter Holiday
Shoppers are elevating gifts into something more than a commodity. “Gifting is not just about expressing care for another person, there is a lot of... READ MORE »
Noted Lookbook
The Dream Team The third incarnation of *Noted: The Greeting Card Expo returns virtually May 20-21. Programming includes the ever-popular pitch progr... READ MORE »
Office
Merchandise to complement an office space, whether at home or in an office complex, serves a purpose and yet is essentially still a splurge. With the ... READ MORE »
A Small Urge to Splurge
Show me some gifts! Impulse-driven add-ons still exert a strong hold over the American consumer. The more ways you can present these fun gift finds t... READ MORE »
As USPS founders, Congress treads water
Significant reform is on the horizon, but hasn’t yet actually begun. By George White, president, Greeting Card Association, and Rafe Morrissey, vic... READ MORE »
Baby
When a given product, such as a baby gift, is not an essential, customers tend to regard it with criteria such as localism, sourcing, packaging, mater... READ MORE »
