April 26, 2021 •
Shoppers are elevating gifts into something more than a commodity. “Gifting is not just about expressing care for another person, there is a lot of identity wrapped up in what someone gives to another person,” Chris Gray, Psy.D. of Buycology noted. “It says something about you, that you are a thoughtful and caring person.”
With this important shift in mentality with consumers, there is a new dimension to winter holiday markets. Keep reading to see and learn more!
Last year, “Christmas” and “home” became nearly synonymous, acknowledged Rachel Quinn, graphic designer, PrintsWell. “We saw a big theme of ‘Home for the Holidays’ and family photos taken at home. No need for a formal family photo shoot. Our Home for the Holidays Photo Card was a best seller this year. We also saw a surge in the family photo cards, so much that we designed a whole line of pet-centered holiday designs.”
Monika Brandrup, vice president, creative director, Up With Paper, UWP Luxe and Jumping Jack Press, integrated this concept into several dimensional card offerings under her brand umbrella. One design, Cats and Gifts, depicts a cozy homey holiday scene for a sense of security, warmth and calm. Another, Christmas Gathering, presents a small get together of animals and Santa to allude to the idea of intimate gatherings and sticking together.
Also look for
Blush to pink accents accenting or replacing traditional reds, Brandrup added. “Colors are softer and delicately muted.”
Tried and True
“Our best sellers this year stuck to traditional holiday colors such as green, red and gold on clean white backgrounds for a modern yet traditional feel,” detailed Quinn.
Brandrup also cited several fun motifs running their selections. Greenery has a focus on winter bouquets on a dark background, with the copy serving as an accent; Sweaters add a warming graphic touch; and ornaments and baubles are especially receiving creative treatments and special finishes.
“The giant trend of plants is now finding unique ways of edging into the Christmas market.” — Monika Brandrup, Up With Paper and UWP Luxe