Features

April 26, 2021 •
Winter Holiday

Christmas Greens Linen Ceramic The LANG Companies

Shoppers are elevating gifts into something more than a commodity. “Gifting is not just about expressing care for another person, there is a lot of identity wrapped up in what someone gives to another person,” Chris Gray, Psy.D. of Buycology noted. “It says something about you, that you are a thoughtful and caring person.”

Quilled Ornament Card from Quilling Card
Quilling Card

 

With this important shift in mentality with consumers, there is a new dimension to winter holiday markets. Keep reading to see and learn more!

Wishing You a Pick Holiday Card from Kitty Meow Boutique
Kitty Meow Boutique

What’s Hot

Last year, “Christmas” and “home” became nearly synonymous, acknowledged Rachel Quinn, graphic designer, PrintsWell. “We saw a big theme of ‘Home for the Holidays’ and family photos taken at home. No need for a formal family photo shoot. Our Home for the Holidays Photo Card was a best seller this year. We also saw a surge in the family photo cards, so much that we designed a whole line of pet-centered holiday designs.”

Merry Christmas Card Box Set from Cavallini & Co
Cavallini & Co

Monika Brandrup, vice president, creative director, Up With Paper, UWP Luxe and Jumping Jack Press, integrated this concept into several dimensional card offerings under her brand umbrella. One design, Cats and Gifts, depicts a cozy homey holiday scene for a sense of security, warmth and calm. Another, Christmas Gathering, presents a small get together of animals and Santa to allude to the idea of intimate gatherings and sticking together.

Pet Joy Holiday from PrintsWell
PrintsWell

Also look for

Blush to pink accents accenting or replacing traditional reds, Brandrup added. “Colors are softer and delicately muted.”

Apron Chef Yule Dogs from Now Designs by Danica
Now Designs by Danica

Tried and True

“Our best sellers this year stuck to traditional holiday colors such as green, red and gold on clean white backgrounds for a modern yet traditional feel,” detailed Quinn.

Gold Ornaments from Kurt S. Adler
Kurt S. Adler
Wonder Candle from 2021 Co.
2021 Co.

Brandrup also cited several fun motifs running their selections. Greenery has a focus on winter bouquets on a dark background, with the copy serving as an accent; Sweaters add a warming graphic touch; and ornaments and baubles are especially receiving creative treatments and special finishes.

Ornament from Egyptian Museum
Egyptian Museum

Designer Quote

“The giant trend of plants is now finding unique ways of edging into the Christmas market.” — Monika Brandrup, Up With Paper and UWP Luxe

Winter Foliage Card from UWP Luxe
UWP Luxe
Christmas Greens Linen Ceramic The LANG Companies
The LANG Companies



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