January 25, 2023 •
It’s All Relative
Spring celebrations celebrate bonds with our families of origin and our chosen families — including pet children!
TOWER OF STRENGTH & BEAUTY
This year’s crop of Mother’s Day cards feature the customary beautiful imagery and exquisite presentations our audience expects — but also honor Mom’s grit, character and wisdom.
CHARACTER & CLASS
Just as no two dads are alike, so too are no two Father’s Day cards the same. All however seek to brilliantly highlight elements of the individual — be it a silly sense of humor, stylish flair, or constant assistance and encouragement.
Birth rates are declining, but 70% of U.S. households own a pet as of 2022; thus it’s only logical that animal guardians are the focus of this emerging category.
ENLIGHTENED & UNLEASHED
Freedom always tastes sweet, and these cards look to the bright future fortified by the grad’s achievements and honors.