January 25, 2023 •
It’s All Relative
Spring celebrations celebrate bonds with our families of origin and our chosen families — including pet children!
This year’s crop of Mother’s Day cards feature the customary beautiful imagery and exquisite presentations our audience expects — but also honor Mom’s grit, character and wisdom.
Just as no two dads are alike, so too are no two Father’s Day cards the same. All however seek to brilliantly highlight elements of the individual — be it a silly sense of humor, stylish flair, or constant assistance and encouragement.
Birth rates are declining, but 70% of U.S. households own a pet as of 2022; thus it’s only logical that animal guardians are the focus of this emerging category.
Freedom always tastes sweet, and these cards look to the bright future fortified by the grad’s achievements and honors.