“Retailers have demonstrated their commitment and ability to ensure safe shopping environments for their customers and their associates,” said Matthew Shay, president and CEO for NRF. “With consumers looking to fulfill their gift lists earlier this year, retailers are prepared to meet that demand with deep discounts, robust inventory and providing the best experiences possible whether in store or online.”
As of early November, 59% of holiday shoppers say they had started making purchases, a 21% increase from a decade ago. Even so, there is still plenty of shopping left to do. On average, holiday shoppers say they have completed only 26% of their shopping so far.
