News

According to a blog post from Brian Lawrence at LocalTrafficBuilder.com, there has been verification from the owner of Encore that the company has closed.

It was said that a formal announcement will be made, however the announcement may take some time. In his blog post, Lawrence wrote that:

“If you are an Encore Dealer, you know that I had been the voice of the company for many years prior to leaving in 2010 to more fully focus on the growth of Local Traffic Builder. During my 14 years I came to know you and I understand how a delay of this information can impact you with your customers.”

He advised dealers to pull the albums and put them in storage, remove display samples unless they can be exactly replicated and remove any images or text about Encore from your website.

If you have an Encore order in house or one that you were planning to place, some custom brands may be able to replicate certain items or come close, so you may try that route before informing your customer that they have to make an entirely different selection.

Lawrence added: “I also want to say that owners of other brands also contacted me with concern and they were gracious and very saddened by the news. Encore was a great company and both owners are gems of human beings. This must be devastating for them, so please be understanding. I am sure you will hear from them in their own words. I just wanted you to know to protect the interest of your business.”