April 1, 2015 • Sam Ujvary
Allison De Meulder
Allison De Meulder, owner
Matrick and Eve
1. When and how did you start working in this business?
Allison De Meulder started in the paper biz in 1999 working with brides one-on-one. She launched Matrick and Eve, though, in December of 2013.
2. What is your signature style?
Matrick and Eve’s signature style is preppy with a touch of snark.
3. What are your most popular stationery offerings?
Notepads are our top seller. We started out selling rectangle notepads with 75 sheets each and then we decided to offer a square size as well. They are both received equally well. Our next notepad introduction well be jotter pads that have a different cover. People love writing to do lists, so we try to design some with what to buy at the market, etc. We find that the more colorful, the more popular they are.
4. Please share the direction your line will be taking.
We are constantly exploring new product types. Two new products we introduced last year to the line were desk calendars and journals. This year we will be introducing desk pads and jot pads. Product research and creation is one of the most rewarding things we get to do.
5. What are your top three tips for success?
1. Sounds redundant because we hear it everywhere from school to work, but it’s so true: never give up! You never know what’s around the corner and it could be your big break. Or if that big break never comes, there are small successes that add up along the way that you wouldn’t experience if you gave up. After being in the same industry for 16 years, there were times I thought about giving up, but if you believe in your heart about what you do, like I do, then giving up is not an option.
2. Surround yourself with an outstanding team. Businesses have a greater chance of success if everyone on the bus is headed in the same direction and supportive of each other. Putting together a great team means there won’t be drama or timewasters.
3. Have a voice. A business needs an identity and voice that is noticeable, positive and unique, just like we like our people. A brand may exist in a saturated market, but it can still make its unique mark in that industry. That voice should resonate across the website, presentations and social media.