marketing

2021 World Candle Month Share the Light Digital Badge

NCA shares ideas for World Candle Month

Established in 2013 by the National Candle Association (NCA), World Candle Month is celebrated every September and promotes the various ways candles e... READ MORE »

Merry Party Pennant and Perfect Tree Acrylic Stir Sticks and Gift Tags from Cami Monet

24 Tips for Selling Christmas

Retailers share what succeeded last year — plus their '21 plans. 2020 was full of surprises, most of them horrible, but there was the occasional bu... READ MORE »

Northwood Retail’s podcasts aim to inspire shoppers

Eighty million Americans are now weekly podcast listeners, which is a 17% increase over 2020. Playing off this trend, Northwood Retail launched a uniq... READ MORE »

IMC’s next Market Insights Webinar focuses on photography

International Market Centers’ (IMC) next Market Insights webinar, Smartphone Photo Tips to Elevate Your Brand, explores the ubiquitous marketing too... READ MORE »

Pinterest releases details on most-searched holiday gift ideas

Pinterest recently released its annual holiday gift guide, highlighting the most-searched holiday gift ideas on the platform. These gift guides can pr... READ MORE »

Winter Gear gift wrap from Lana's Shop

22 Tips for Holiday 2020

Card and gift stores share what succeeded in ‘19 — and their 2020 plans. Not so long ago, a retailer could forecast the basic framework of an upc... READ MORE »

Mud Pie offers tools and support as retailers reopen

During these unusual times, Mud Pie’s primary goal remains the same — to support their retail partners. Over the past two months, the gift indus... READ MORE »

State of Paper logo

State of Paper: A Maker’s Market

Our third of four State of Paper surveys focuses on wholesale stationery vendors I have been hearing the death knell for stationery as long as I hav... READ MORE »

Pickel Paper display for the 2019 Creative Display Contest

Stationery Trends’ First Annual Creative Display Contest

Displays of greatness look good on paper The finalists and winners of Stationery Trends’ In-Store Creative Display contest are in — and these sho... READ MORE »

Keeping It Real with Consumers and Market Trends

Today people seek equilibrium, authenticity and balance While the desire for standout design never abates, the market is trending toward a certain do... READ MORE »

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