Editor’s Letter

Are Greeting Cards Essential?
An accurate reflection of any American market can be found in comparable markets in other countries. And when it comes to greeting cards, the British ... READ MORE »

A Thirst for Connection
It’s official, 2020 has left its ugly mark on all of us somewhere. So much, it seems, has been canceled, then rescheduled with lower expectations, o... READ MORE »

Silver Linings
Well, a lot’s certainly happened since my last Editor’s Letter. If you have a brick-and-mortar, your state guidelines determine a lot about your b... READ MORE »

Reach Out & Indirectly Touch Someone
So, a lot has happened since I turned in my original spring editor’s letter in early March. It focused on how Papyrus shutting its doors played into... READ MORE »

A Brave New World
It’s hard for me to believe, but 2020 marks my 22nd round of Winter gift shows (45th if you add Summer shows to the mix). Back in 1998, the trade sh... READ MORE »
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