News
October 26, 2011
Up With Paper Announces New UWP KIDS Brand
Up With Paper, the world’s leading marketer of innovative three-dimensional greeting cards, announced the development of a new brand that will focus on products developed for the youth market: UWP Kids.
“Up With Paper’s unique and fun pop-up greeting cards have long been a favorite for parents and grandparents to give – and for kids to receive,” said Monika Brandrup, vice president and creative director for the company, who led the development of the brand. “We are now pleased to introduce an entire new brand focused on providing new formats of pop-up products to our young fans.”
UWP Kids products are geared to children’s stationery needs, including thank you notes, personal correspondence and the increasingly popular sticky notes. The original artwork in the line will also be supplemented by licensed properties, including one A-list property that will debut with the new line.
The first two UWP Kids lines, to be introduced at the winter shows and begin shipping to retail immediately after Toy Fair in February 2012, are Sticky Note Pop-Up Portfolios and Pop-Up Notecards Portfolios.
“We are certainly pleased to announce this new line of UWP Kids products,” said George White, president and COO of Up With Paper. “We will be introducing new formats, as well as at least one major new licensed property that is a perfect fit for the brand, in the coming months, and we look forward to reviewing it with our retailer partners at the upcoming winter shows and Toy Fair.”
Each pop-up portfolio features four different die-cut sticky note pads with artwork on every page, and has a locking corner tab to safeguard the sticky notes in any desk or purse. The line is launching with six designs with unlimited uses, and has a suggested retail price of $6.99 per portfolio.
Each notecards pop-up portfolio case includes two cards each of four unique designs, including two sets of die-cut cards with ruled backs and two sets of pop-up cards with blank interiors. The eight total cards each have corresponding designed envelopes. A sample pop-up, along with an image of all four of the included designs, is featured on the cover of each portfolio to convey clearly to consumers the breadth and value of the offering, while preserving the integrity of the packaging. UWP Kids Pop-Up Note Cards Portfolios have a suggested retail price of $8.99.
For more information, visit www.upwithpaper.com.
