October 23, 2020
Up With Paper and UWP Luxe launch wholesale website

Up With Paper launched a new wholesale website experience that combines its Up With Paper and UWP Luxe brands together for the first time. The lines included are all created by a small, devoted team with a mutual appreciation for paper, offering a wide range of pop-up cards and books and stationery.

The new combined Up With Paper and UWP Luxe wholesale site allows retailers to shop by Occasion as well as by Collections. Products are clearly displayed with both unit pricing and cost breakdown. A selection of popular displays and display accessories are available to order online. Catalogs, order forms, and information on distributors, trade shows, and rep groups can be easily found in one place. A new product image and video library is also available for instant retrieval to support retailers’ online sales efforts.

“We are so excited to make ordering and finding information easier for our retailer partners,” said Monika Brandrup, vice president and creative director for Up With Paper and UWP Luxe.

The improved navigation and various sorting options available allow retailers to place new orders or restock their favorite products anywhere, at any time. The new site may be explored at, with a retailer log-in required to view all information.

Originally founded as PopShots Inc. in 1978, Up With Paper has been recognized for design excellence more than 100 times with the Greeting Card Association’s highest honor, the LOUIE award, including the “Card of the Year” LOUIE Award in 2005, 2018, and 2019. Up With Paper’s intricate, innovative Treasures, Panoramics, and Sight ‘n Sound pop-up greeting card lines, Pop-Up Snow Globe Greetings, Delighted Shadowbox Cards, Pop-Up Notepads, Boxed Cards, and Trinkets gift enclosures, as well as the company’s UWP Luxe boutique line of trend-driven pop-up greeting cards and boxed cards, are available in thousands of specialty retail outlets throughout the United States and around the world. Up With Paper also publishes a line of award-winning pop-up books under its Jumping Jack Press imprint.

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345


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