May 17, 2019
State of Paper survey seeks wholesale stationery input
Stationery Trends’ latest State of Paper survey is taking a shift to a manufacturer focus and aims to find what’s trending in the wholesale market.
The State of Paper series, introduced in the Winter 2019 issue, has so far taken a look at what today’s stationery retailer looks like and what its top-selling products are. Results from our first survey gave an overall positive big picture look. Just about half of the respondents reported their prior year sales trends were up. Retailers have also become much more social media-savvy and are delving into special events and services.
Respondents of the second State of Paper survey shared their selling strategies and products on the rise. Loyalty programs, storytelling through coordinated displays and cross selling are just a few methods retailers are using to boost sales.
Now we want to hear from manufacturers. How are you responding to trends in the industry and what are your product plans for the rest of 2019? Let Stationery Trends know by taking our latest State of Paper survey at www.surveymonkey.com/r/9PH37B6.
As a thank you for your time, complete the optional contact information at the conclusion of the survey to be entered to win a $100 VISA gift card.