News

Building on the success of a standout summer market collaboration, leading showrooms on the 17th floor of Building 2 at AmericasMart Atlanta are coming together once again for Sparkle All Day on 17: Sip, Snack, Shop & Score, an all-day celebration taking place on Thursday, Jan. 15, designed to reward retailers for spending time discovering, ordering, and connecting. The floor-wide experience invites buyers to make the 17th floor a destination throughout the day.

From morning through afternoon, participating showrooms will create a festive, hospitality-driven experience that keeps buyers energized and engaged. The day kicks off with fresh mini donuts from Yonutz served in each participating showroom in the morning. As the afternoon unfolds, roving servers will surprise buyers in the halls with mini pies from Schmoo-Pies, adding an unexpected and delightful moment to the shopping experience. Drinks will be served throughout the day in participating showrooms, encouraging retailers to relax, linger, and enjoy the rhythm of the floor.

Adding to the excitement, retailers who visit participating showrooms will have the opportunity to enter to win a $1,000 gift card, giving buyers an extra reason to explore, engage, and make the most of their time on 17.

Throughout the event, the 17th floor will also spotlight Heart on Main Street, inviting retailers to contribute to its mission of supporting independent Main Street businesses affected by natural disasters.

Participating showrooms include:

• Anne McGilvray
• Blake Road
• Briarwood Lane
• Designworks Collective 
• Harman
• Just Got 2 Have It!
• The Harper Group
• The Royal Standard
• Two’s Company

To match the celebratory tone, teams across the floor will be dressed in sparkly attire, creating a festive, welcoming environment that reflects the camaraderie and creativity of the 17th floor community.

“The summer event showed what’s possible when showrooms come together to create a more connected experience for retailers,” said Scott Harper, of Harper Group. “This winter event builds on that momentum and gives buyers even more reasons to spend time on the floor.”

“This business has always been about relationships and enjoying the process,” said Anne McGilvray, Anne McGilvray. “If we can make market feel even more welcoming and a little more fun, then we’re doing our job.”

With surprise treats, generous hospitality, a major giveaway, and a shared commitment to independent retail, the 17th floor is setting the tone for a market day that feels memorable, rewarding, and worth savoring.

Retailers are invited to start on 17 and stay all day.