January 16, 2021
Share Your Story: Hitchcock Paper Co.
This Virginian boutique stationery embraced the challenges by working with other businesses and helping families.
With so many retailers and makers facing similar challenges right now, we encourage you to Share Your Story so we may share your story and help other independent retailers and creators in the industry.
Sarah Burzio from Hitchcock Paper Co., a boutique stationery shop in a historic riverfront Virginia town, specializing in wedding and event invitations, reached out to tell us how her business has adjusted to the new norm.
Since the pandemic began, Burzio has been “tweaking and improving” the website, since it was already selling merchandise online.
“We have started offering things like copier paper and basic printing services to help,” she said. “For custom and personalized design we are offering video consultations and mailing swatches and samples to clients.” Additionally, Hitchcock Paper Co. started free and reduced-rate printing services for families who had to pivot to homeschooling and don’t have a home printer.
Curbside pick-up and local delivery options were added to Hitchcock Paper Co.’s services. “It’s been a bit hit,” Burzio emphasized.
Hithcock Paper Co. also looked to out-of-the-box solutions during this challenging year. “(A) few other local shops near me are delivering as well so we touch base with each other before the end of the day to see if we can combine orders and help each other out,” Burzio explained. “It’s been great having support from fellow shop owners.”