A brand with a very specific design style, Rifle Paper Co., just launched a line of rugs and pillows in collaboration with Loloi, with the same hand-painted illustrations you already know from Rifle Paper Co. founder Anna Bond.
“One of the biggest challenges for me was scale,” Bond explained in a House Beautiful article. “I hand-paint my illustrations with gouache and typically paint products in the scale in which they will be produced. Of course, that is not quite possible with rugs, so I was continually tweaking and leaning on Loloi’s expertise to make sure the designs would execute properly in a larger scale. We also had to work to recreate colors and painted texture within each construction method as each has its own limitations to color, hook size, and so on.”
There are three different collections in the line: Les Fleurs (bright florals); Palais (bright colors and whimsical designs); and Nairi (neutral colors with a vintage-meets-modern feel).
The Rifle Paper Co. x Loloi collaboration debuted earlier in October at High Point Market.
You can read House Beautiful’s full story here.
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