August 12, 2021
Paperworld China offers multiple online channels
Paperworld China presents business opportunities and new industry trends. More than 300 companies have already signed up for the upcoming 2021 edition, with an eye to scale up their presence in the Chinese market. Meanwhile, the show’s newly introduced online channels will allow exhibitors to reach a much larger audience, and the prestigious BSOC Awards will enjoy wider industry engagement, with the winning products set to benefit from more extensive marketing exposure.
Entering its 17th edition, the 2021 show is set to take place from Oct. 15-17 at the National Exhibition and Convention Center, Shanghai. Some of China’s top stationery brands including Comix, Deli, Guangbo, M&G and Sunwood will showcase their latest designs and exquisite innovations during the three-day show.
A number of well-known art supplies brands including Bingxin, Chinjoo, Magi-Wap, Maries, Mont Marte and WingArt will also set up showcases to accommodate the growing demand for art training and education in China. What’s more, the Chinese e-commerce platform, Jingdong.com will exhibit at the show for the first time, reflecting the growing prominence of e-commerce platforms as an essential sales channel for stationery, school and office supplies.
Paperworld China presents new initiatives in line with the latest industry trends. To help exhibitors seize opportunities that digital tools have to offer, the 2021 edition introduces a live broadcast area for online streaming. Wanghui Stationery, a popular channel on the video platform and online store Tiktok, will promote exhibitor products to its huge audience of 860,000 followers. The stream will also be the exclusive live broadcast channel of the BSOC Awards.
To promote exhibiting products to a wider audience, a Tiktok channel dedicated to Paperworld China will deliver live coverage of the fair, allowing exhibitors to extend their sales reach to prospects who are not in attendance at the fairground.
As with each edition, the show continues to create promotional opportunities. This year the Calligraphy for All event will be held in collaboration with the famous Chinese online calligraphy channel Let’s Practice Calligraphy. The event aims to encourage people to rediscover the benefits of putting pen to paper, appreciate the art of handwriting and calligraphy, and to promote the heritage of Chinese culture.
More than 200 influential Chinese KOLs, mostly related to calligraphy and stationery, from Weibo are invited to participate in the fair’s fun-filled online calligraphy events.
2022 Show Information
May is the peak sourcing period for professional purchasers and retailers to source stationery and school supplies. The 2022 show is scheduled to take place from May 12-14. “To capitalize on the prime sourcing season, we have come to the decision to move Paperworld China to May next year, following an extensive consultation with all stakeholders,” Judy Cheung, deputy general manager of Messe Frankfurt (HK) Ltd, explained.“In fact, the change has already been well received by some exhibitors looking to take full advantage of the earlier summer sourcing season.”
Organized by the China Stationery and Sporting Goods Association (CSSGA) and Messe Frankfurt (Shanghai) Co Ltd, Paperworld China is the only trade fair in the domestic stationery industry that receives official support from the CSSGA, an influential national industry association in China. For more information about the show, please visit www.paperworldchina.com.