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Ohh Deer signed a license with the Victoria and Albert Museum (V&A) in London across Greeting Cards, Stationery and Gift Wrapping.

The range has been developed to engage broader audiences with the V&A. Coordinating patterns and details from archive assets have been styled, injected with fresh colors and surface treatments to give them vibrancy and appeal.

“We feel incredibly fortunate to be collaborating with the V&A—an institution with such a diverse array of works,” Mark Callaby, founder of Ohh Deer, said. “It’s been a joy for us to explore their archives and bring a fresh, Ohh Deer twist to source material. We’re deeply grateful to the V&A team for trusting us as a new licensing partner, and our in-house product team, led by Creative Director and Co-Founder Jamie Mitchell, has created something we’re very proud of. Our hope is that this collaboration will help the V&A engage with new audiences while complementing the fantastic range of products we already offer.”

The range of 82 SKUs will go on pre-sale across the Ohh Deer wholesale platforms (ohhdeerwholesale.com, faire.com/direct/ohhdeeruk or faire.com/direct/ohhdeer if you’re based in the U.S.) from Dec. 6 and customers can get a chance to see all the new products at one of eight trade shows in January and February. Top Drawer London is first official outing in the UK from Jan. 12-14, 2025, and Dallas Market being the first overseas show in the Kimberley Wahlberg showroom from Jan. 8, 2025.

The initial range has four different themes (Scalloped, Neon Floral, Cottagecore and Geometric) and includes the use of neon inks, re-colored artwork, blending different pieces of work together and special finishes including emboss, spot UV and foils.

The range will be available for general sale from February 2025 with the 2026 diaries landing in August 2025. Wholesale customers can start placing orders from Dec. 2 via their rep, faire.com or ohhdeerwholesale.com.

Ohh Deer launches Natural History Museum collaboration

Ohh Deer launched of a brand-new collection in collaboration with the Natural History Museum. The range, which includes a mix of humorous greeting cards, vibrant art prints and postcards, takes inspiration from the Museum’s vast collection and transforms it into a fresh, fun, and contemporary offering.

Having previously worked with the museum’s retail buying team, the Museum’s licensing team approached Ohh Deer about collaborating – they wanted Ohh Deer to produce a funny card range.

“The Natural History Museum has always been my favorite museum thanks to my parents taking me there when I was young and going on many drawing trips during my Illustration Course whilst at Kingston University,” Callaby said. “So when the Museum approached us about this opportunity we were just as keen to collaborate. We definitely thought that we’d have to jump some hurdles with the type of humor we wanted to apply to the range… but the teams at the Museum wanted to see our brand shine through. These products really stand out and will look great on the shelves of many stockists.”

The product range has been curated by Co-Founder and Creative Director of Ohh Deer, Jamie Mitchell and his product team.

“This range has been especially fun to work on because the Museum really allowed us to bring the fun elements of our brand into the collaboration,” Mitchell said. “I’ve always been fascinated by dinosaurs, so working with the Natural History Museum, who are known as the home of dinosaurs, has been brilliant.”

The full range will be on display at all the tradeshows that Ohh Deer are attending from January. Including Top Drawer London and Spring Fair Birmingham. Wholesale pre-orders for the range start on Dec. 6 with stock being displayed from January.