August 19, 2016
NY NOW summer market to heat up New York


In just a few days, NY NOWthe Market for Home, Lifestyle + Gift, will bring approximately 25,000 attendees and 2,700 premier established and emerging brands together at the Jacob K. Javits Center in New York City for the industry’s most expansive marketplace event. Kicking off on Saturday, August 20 and located conveniently under one roof, NY NOW will give attendees the opportunity to participate in industry seminars and exclusive events. Attendees will also be able to explore the HOME, LIFESTYLE and HANDMADE Collections in an easy-to-navigate layout that will allow them to find exactly what they’re looking for from thousands of products that will be on display.

“NY NOW’s summer 2016 market is a perfect opportunity for buyers to experience the newest and most on-trend products to fill their stores this fall and holiday season,” said Scott Kramer, vice president and NY NOW co-director. “As always, NY NOW promises to deliver the most robust market experience with exclusive product introductions, amazing exhibitors, exciting events and we can’t wait for the market to open later this week.”

On-trend and new products galore
With tens of thousands of unique products being showcased at the NY NOW summer 2016 market, there is an endless amount of innovation that attendees will encounter. In fact, more than 70 percent of exhibitors are planning to have exclusive product launches, proving that NY NOW continues to be a global stage for brands to share their newest products with buyers and the industry. To view a full list of exhibitors and to browse some of the products that will be on display, visit

Industry insights and continued learning
To provide thousands of attendees with the most on-trend information, the NY NOW seminar program will offer a jam-packed agenda of more than 30 different sessions for anyone looking to expand their knowledge or advance their career or business. NY NOW’s full range of educational programming will cover compelling industry topics ranging from color and design trends, to sustainability, digital media, retail strategies and more. Seminars are led by leading trade and consumer publications or industry associations and will provide attendees with new insights on our industry and invigorate them to succeed.

Exciting events
NY NOW is once again partnering with HGTV Magazine at the summer market to deliver an exciting experience for attendees. HGTV will host an exclusive Blogger Block Party on Monday, August 22nd. This all-day event will be dedicated to meeting and greeting, tweeting, DIYing and more! Featuring Emily Henderson, Author, Designer, Blogger of Style by Emily Henderson; John & Sherry Petersik, Bloggers, Young House Love; Genevieve Gorder, Designer; and Rachel Faucett, Blogger, Handmade Charlotte. This event is open to the public and those interested in attending may RSVP at

Additionally, this summer marks the launch of NY NOW’s Retail Design Challenge, hosted by HGTV designer Meg Caswell. This program allowed NY NOW attendees to showcase their retail design skills by submitting photos of their own store designs for a chance win prizes. The 25 finalists have been selected and three grand prize winners will be announced at an exclusive breakfast with Meg herself on Monday, August 22nd at 8:30am. Photos from the 25 finalists can be seen on NY NOW’s Instagram page.

Finally, NY NOW’s “A Night On Broadway” event returns with SOMETHING ROTTEN! on Monday, August 22 at 7 p.m., and it is completely sold out! This mash-up of 16th Century Shakespeare and 21st Century Broadway tells the story of brothers Nick and Nigel Bottom, two playwrights stuck in the shadow of that Renaissance rockstar Will Shakespeare.

For a full list of industry events and exclusive “Only in New York” opportunities, visit

NY NOW is also excited to bring back its unified “Best New Product” Awards program for the summer 2016 market. From hundreds of pre-submitted entries, one winner will be selected from nine of the sections within the HOME, LIFESTYLE and HANDMADE Collections. The nine category winners will then be entered to the win the “Best in Market” as selected by HGTV Magazine. Additional awards that will be given out at NY NOW’s summer 2016 market include the “Best Exclusive Launch” Award, Eco Choice Awards, and the Accent on Design® Awards. Winners will be announced during the market and on


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