October 3, 2022
New wholesale marketplace launched for independent retailers
Indie & Main is a curated boutique wholesale marketplace representing a select group of vendors in gift, home, fashion and consumables to independent retailers.
“Just as the name itself refers to, at Indie & Main, our heart is on main street,” says Majda Rensberger, CEO of Indie & Main. “Our curated and boutique approach to our marketplace makes it easy for retailers to shop trusted brands, while also discovering inspiring new brands.”
Retailers can expect a curated shopping experience relevant to the seasons, reasons and trends that mirror how consumers shop in-store but also brands that have been hand-selected by the Indie & Main team to bring a unique story or product offering.
“At Indie & Main, we look for vendor partners who care about indie retailers as much as we do, vendors with stories and a mission to help fuel our special industry,” says Rensberger. “We believe in partnering with fewer number of vendors so we can truly make meaningful connections and tell meaningful product and brand stories.”
The site currently features five brands that bring unique value to the independent retailers. Retailers will be introduced to tag, DEMDACO, Vilah Bloom, P.S. Made for You and Lifetherapy.
“tag chose to partner with Indie & Main for their focus on independent retailers and the approach they take on fostering and nurturing those relationships,” says Chuck Fraelich, President of tag. “Their personalized approach to marketing and focus on brand and storytelling align with our mission to protect our authenticity as a brand in growing our retailer relationships.”
For vendors, Indie & Main not only provides a marketplace platform for brand and product discovery, but it is also a marketing services company that helps connect vendor brands to retailers through digital marketing.
“We are so grateful to have found a business partner that can help our brand be seen and discovered and gives us a chance to thrive. The visibility of our brand on the Indie & Main marketplace along with the marketing reach, is an option that we haven’t yet seen in the industry,” says Jackie Garret, Founder of Vilah Bloom.
While Indie & Main is a new marketplace brand, its history and experience is rooted in independent retail and e-commerce through its parent company OneCoast who will be celebrating 25 years in business in 2023. The e-commerce platform is developed and powered by Core Elements, a technology company that exclusively specializes in the gift and home industry.
Rensberger says, “Core Elements brings to us industry expertise and proven e-commerce technology that is designed for impeccable user experience on our marketplace and makes shopping multiples brands seamless for our retailers.”
Retailers can go to http://www.indieandmain.com to register and shop.