News
February 27, 2019
LOUIE Awards finalists announced
Celebrating artistry and creativity, this 30th annual event is the ultimate awards competition
The Greeting Card Association (GCA) announced the finalists for the LOUIE Awards, the industry’s ultimate awards competition that recognizes the outstanding art, editorial and design of greeting cards and invitations. For a complete list of finalists click here.
“We are looking forward to celebrating this year’s LOUIE Awards finalists and winners and are excited about the many creative greeting cards that were submitted,” said LOUIE Awards Chair, Fern Gimbelman from Designer Greetings.
LOUIE Awards Celebration
Winners will be announced on May 19, 2019 at the LOUIE Awards Celebration at 26 Bridge in Brooklyn, NY. Finalists and winners will be on display from May 18 through 20, 2019 at Noted – The Greeting Card Expo.
LOUIE History and Judging Criteria
The GCA launched the International Greeting Card Awards – known as the “LOUIEs” in honor of Louis Prang, the “Father of the American Christmas Card” – in 1988. The awards celebrate the art, editorial and design of greeting cards, invitations and announcements and reinforce the relevance of sending and receiving cards and invitations.
All LOUIE Award entries were marketed and sold in the U.S. in 2018. Any identifying information about the submitting company was withdrawn from each entry. A panel of 19 judges, comprised of industry executives and experts, reviewed 620 entries submitted by more than 142 companies in 55 categories. And a Blue-Ribbon Panel of five judges selected two “Cards of the Year” and a “Judge’s Award for Excellence” from among all categories. In their evaluation of all entries, judges used five criteria: originality, impact, design excellence, sendability, and value.
