News

March 2, 2026
Finalists announced for the 37th annual Louie Awards

The Greeting Card Association (GCA) revealed the finalists for the 37th annual Louie Awards, the premier celebration of greeting card design, creativity and craftsmanship. These standout cards showcase emotion, innovation, and attention to detail, proving why the greeting card industry continues to inspire and delight.

This year’s competition featured over 1,000 entries from 185 companies across 56 categories. A panel of 78 industry leaders, including publishers, retailers and stationery experts judged submissions at eight hubs across the country, selecting the cards that best represent excellence in the craft.

All of the greeting cards selected as finalists can be viewed in the online 37th Louie Awards Finalist Gallery. The 84 companies represented among the finalists are:

The winners of each category will be revealed at the Louie Awards ceremony, where the GCA community will come together to celebrate the most outstanding designs, creativity, and innovations in greeting cards. The ceremony will take place on the evening of August 17 as part of the 37th Annual Louie Awards and the 2026 GCA Annual Conference, held together for the first time in the organization’s history.

Date: Thursday, Aug. 17, 2026
Time: Evening (exact time TBD)
Where: Seelbach Hilton, Louisville, Kentucky

Tickets may be purchased:
greetingcard.org/louie-awards/

Tags: awards, Greeting Card Association

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