News

The Greeting Card Association (GCA) announced that “Sit With You in the Dark”, the winning card in the Friendship/Encouragement – General – Above $5.50 category, published by Cardideology, was named the Consumer’s Choice Award Winner of the 35th Annual Louie Awards.

Unique from the other awards that were judged by 78 industry judges, the Consumer’s Choice Award allows the card-buying public to vote for their favorite from the 57 Louie Award-winning cards.

A record breaking 1,536 individual votes were cast, with 17% going to this winning card take home first place. When asked why this card was selected, Cardideology shared “This stunning card is a favorite of ours and many of our retailers thanks to its delicate lightbulb with a heart-shaped filament and its lovely sentiment letterpressed in gold foil on black cardstock. The past couple of years have been difficult for so many and sadly this card has quickly become a best seller since it serves as a powerful reminder that true friendship shines brightest in moments of darkness.”

Launched in 1988, the “Louies” celebrate the best greeting cards of the year, and are named in honor of Louis Prang, the German-born Boston lithographer and publisher known as the “Father of the American Christmas Card.” The Louie Awards are open to all card publishers in the U.S. and throughout the world. The full list of 2024 Louie Award-winning cards can be viewed on the GCA website here.

Submissions for the 36th Annual Louie Awards are now open. For more information on the Louies, submission process, and entry categories, check out the GCA website.