April 24, 2019
Christmasworld trends for 2019-2020
When it comes to festive decorations, retailers have four big trend worlds at their disposal for the 2019-2020 season: tender festivities, essential ceremonies, sweet traditions and luminous celebrations. According to designer Claudia Herke from Stilbürp bora.herke.palmisano, Christmasworld trends can be applied to festivals and seasons.
In the spring, the Christmasworld trend ‘sweet traditions’ is highly suited for Easter decorations. With sweet traditions, the surfaces are evocative of icing and sugar pearls, and there are hand-written patterns and drawings, as well as naive motifs. Norwegian patterns are also characteristic of the style, as are fresh colors – peach and berry shades.
Suitable flowers and plants are light and airy blooms. In addition, figurative decorations and colorful candies adorn the Easter tree. For example, hand-blown glass sweets, macaroons, biscuits, pretzels and croissants. Candies in general are an extremely popular motif this year.
They are joined by pom-pom decorations in cheerful colors, hand-blown drops, sugar eggs and lollipops, and egg-shaped decorations made of folded paper. According to Claudia Herke, motifs in the style of designer Donna Wilson are also very harmonious.
According to the trend expert, there are countless models for playing with the theme of Easter in retail spaces, in order to encourage customers to discover and buy. The motto here is: “Always make it different and surprising for the customers.”
Stilbüro bora.herke.palmisano, on behalf of Messe Frankfurt, was responsible for the prestigious trend show at Christmasworld 2019. To put this together, they filter out current trends from society, fashion, architecture and design and apply them to upcoming colors, shapes and materials in festive decorations. With the new products from the Christmasworld exhibitors, the trend show offered retailers an abundant ‘decorative portfolio’, from which they’ll be able to draw for the whole year.