News

Boston International, distributors of IHR napkins and a seasonal home décor line, launched their new lifestyle branding and a creative collaboration with Mangiacotti, a naturally plant-based home fragrance and personal care company.

With this collaboration, the companies will provide creative cross-merchandising solutions including paper products, home décor and now, personal care/home fragrances for both independent and retail store chains.

The partnership will include a launch of new contemporary logo and tagline “where the world’s artists call home”; new, cohesive lifestyle collections; and naturally plant-based giftable home/personals care fragrance with coordinating home décor and paper products, including but not limited to: kitchen cleaning, soy candles, room spray and hand wash.

“As a customer-first business, we constantly access the needs of our ever-evolving industry,” said Pam Metz, president and owner of Boston International. “Creating merchandising solutions for our customers with coordinating paper products, home décor and home fragrance/personal care is where can help our retailers succeed. Our new contemporary branding communicates our ‘trend-forward’ thinking, as we too evolve as brand. Excitement for the future with respect for our past is our brand strategy.”