January 18, 2023
Ambiente visitors to vote in industry competition
Visitors of international trade fair Ambiente can vote in the “Golden Greeting Card” competition, organized by the Association of Manufacturers and Publishers of Greeting Cards, Arbeitsgemeinschaft der Hersteller und Verleger von Glückwunschkarten, (AVG).
Ambiente’s Giving section hosts the competition, which AVG says is an opportunity for all publishers of German greeting cards to present their latest ideas to the industry audience. Participants were able to submit their designs until December 2022; a pre-selection was made by an independent jury consisting of specialized retailers and wholesalers, central buyers, press representative, influencers and designers. The pre-selection was based on the evaluation criteria of design, impression, quality as well as printing and finishing.
From Feb. 3-7, the motifs of the five finalists in the ninth category — “The best trend/innovation concept,” sponsored by Messe Frankfurt — will be exhibited at Ambiente in Hall 4.2, E59.
The winner will be chosen by fair visitors and given the Audience Award.
“It is very important to us to give the greeting card a special platform at Ambiente,” said Julia Uherek, director of consumer goods fairs and, for the first time, a jury member in the competition. “And what fits together better than the leading trade fair for international consumer goods trends and the trend category of the Golden Greeting Card. I am delighted that we will continue to work together seamlessly and, above all, in close coordination with the greeting card sector. In this way, we all contribute to giving more appreciation and the greatest attention to the quality, creativity and feel of original greeting cards.”