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April 4, 2018 • Sam Ujvary
Industry Profile: Violet Clair

One of our 10 designers to watch for 2018 reminds us why we love her.

Samantha Rothenberg, Violet Clair

The color palette may evoke yesteryear’s sweet girl next door, this smart and often snarky range speaks to the authentic 21st century woman.

Aesthetic of the Line: Modern, quirky and humorous product in a sweet pastel color palette.

Personal Favorite: Kitten Bouquet because … is an explanation really needed?!

Current Bestseller: Birthday Vibes Rosé. The wine bottle and pink-on-pink color palette has really resonated!

Surprise Hit: It’s Lit Menorah. I was worried it might be a little ‘out there’ for a holiday card, but buyers and customers have been loving it!

Iconic Selection: BFFs for Life. It’s been in my line since the very beginning.

Favorite color: Light purple! Violet Clair means “light purple” in French, and it’s also our signature envelope color.

Current Design Obsession: Czech movie posters from the ‘60s.

Favorite Flower: Lavender, for its color, scent and versatility.

Favorite Indulgence: Splitting a bottle of wine with a friend on a weeknight.




75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.520.2137

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